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| NEWS ROOM |
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Welcome to our news room. Please select a story below to read more..
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Aylmer Gourmet Pasta Sauce launches saucy marketing initiative
Campaign and endorsers will stop at nothing to get you to “Try the Sauce”
October 16, 2009 (Toronto, ON) – Chef Shawn Rocchi is so passionate about a new gourmet pasta sauce that he will stop at nothing to get you to try it: seduce your husband, hijack a reality show and even become one of your children. In a new online video campaign, Rocchi does all of the above in his effort to get the time-starved Canadian to “Try the Sauce” that comes in a flexible and touch-friendly pouch. ...Read More (.pdf)
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Product Fact Sheet
The Aylmer brand has been providing consumers with high quality Canned Tomatoes for over 100 years. In November 2008, Aylmer introduced Aylmer Gourmet Pasta Sauce, a premium line of gourmet pasta sauce packaged in a convenient pouch. The innovative pouch, which offers the option of microwave heating in less than 90 seconds, is the first of its kind in Canada in the pasta sauce category....Read More
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Event Photos - Toronto Kiwanis Boys & Girls Club
Chef Rocchi and the “Try the Sauce” team kicked off the launch of the video series by giving back to the community earlier this month. Together with Aylmer, the team presented a donation of more than 120,000 servings of Aylmer Gourmet Pasta to Second Harvest. To celebrate the donation, Chef Rocchi cooked up a gourmet pasta meal for the kids at the Toronto Kiwanis Boys & Girls Club, one of the organizations Second
Harvest supports ...Read More. |
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